Charles Finnie
Managing Partner
Veteran investor in enterprise software and AI. Led early bets in C3.ai, Ask Jeeves, Kana, and Macromedia. Brings deep pattern recognition across platform technology cycles to the brain health category.
LinkedInAwareness Capital
We invest in scalable, AI-enabled companies translating breakthrough science into diagnostics, therapeutics, and care delivery.
Mission
Awareness Capital backs serious founders translating credible science into practical care, better diagnostics, and stronger support systems. We care about long-horizon outcomes, but we start with what can make life better now.
Brain Health McKinsey estimates brain health represents a $1 trillion+ addressable market—larger than cardiovascular or oncology—yet it receives a fraction of the R&D investment.
Brain and mental health has long been underfunded relative to its global impact. That dynamic is now changing. Advances in AI, data science, biomarkers, and precision medicine are enabling new approaches to diagnosis, treatment, and care delivery—creating a period of accelerated innovation.
by brain & mental health conditions across the lifespan
cost by 2030
in brain & mental health
Approach
Our investment thesis is centered on scalable, AI-enabled companies in brain and mental health—where clinical validation and commercial readiness intersect.
We invest in companies with early traction and validated models—reducing early-stage risk while preserving exposure to high-growth outcomes.
We back companies applying AI, data, and advanced science across therapeutics, diagnostics, and care delivery—unlocking new approaches to brain and mental health.
Our network across science, healthcare systems, and mission-aligned organizations enables differentiated access, rigorous diligence, and accelerated company scaling.
Diligence
We move from early signal to real conviction through a small number of clear decision points—combining scientific rigor with commercial judgment.
Scientific advisors, operators, and ecosystem signals surface the most credible leads.
We pressure-test mechanisms, clinical relevance, and feasibility before conviction deepens.
Partners review traction, regulatory posture, and the realities of scaling execution.
When we move, we pair capital with practical help that can unlock the next stage of growth.
Why Us
Awareness Capital operates at the intersection of science, care delivery, and venture capital—supported by a network of leading researchers, clinicians, and mission-aligned organizations.
Access to opportunities emerging from relationships across academia, non-profits, and operators—including organizations such as One Mind.
Investment decisions informed by domain experts, advisors, and ongoing engagement with the research community.
Connections to healthcare systems, providers, and commercialization channels that support early traction and scale.
Bridging UK and European innovation with U.S. capital, regulatory pathways, and market access.
A portion of GP carry is committed to supporting mission-aligned non-profit organizations—reinforcing the ecosystem that drives innovation, talent, and company formation.
Team
We combine venture experience, translational judgment, and a long-term commitment to better brain and mental health outcomes.
Managing Partner
Veteran investor in enterprise software and AI. Led early bets in C3.ai, Ask Jeeves, Kana, and Macromedia. Brings deep pattern recognition across platform technology cycles to the brain health category.
LinkedIn
General Partner
Philanthropist-investor who co-founded ONE MIND and served as a partner in Awareness Fund I. Has spent decades advancing mental-health research, reducing stigma, and building the infrastructure for brain-health innovation.
LinkedIn
General Partner
Co-founder of Cambridge Associates and a long-time advocate for neurodiversity and brain-health innovation. Brings institutional investment perspective and a deep network across philanthropy, research, and venture.
LinkedIn
CFO
Seasoned financial executive with 30+ years supporting entrepreneurial companies and investment funds. Brings hands-on CFO leadership across venture capital fund accounting, investor relations, and financial operations.
LinkedIn
Venture Partner
Senior Consultant, MedAccess; Board, Kokoro; Formerly Chief of Staff & SVP Strategy, Koa Health. Honorary Senior Research Associate, UCL; Visiting Scientist, Harvard Medical School; PhD and MSc University of Oxford.
Founder & CEO
Neuroscience Leader
Director, Stanley Center
Strategic Advisor
SME & Pipeline Advisor
Advisor Network Partner
Contact
Partnerships, press, or general inquiries are all welcome. We review every message, but we are not accepting unsolicited pitch decks at this time.